Philip Mirabelli accepts VinCambridge Award from Leo Chan, Cambridge Food and Wine Society

VinCambridge Award, 2005

Noble Estates Wines and Spirits was presented with the Cambridge Food and Wine Society "College of Builders Award" in Toronto on May 30th, 2005. The presenter was Professor Leo Chan, Founder of the Cambridge Food and Wine Society and Director of Site Operations for the Mandarin Restaurant Corporation.

"This award is in recognition of the contribution Noble Estates has made to the Cambridge Food and Wine Society and its work in the promotion of fine dining in Toronto.

The Cambridge Food and Wine Society meets regularly for gourmet food and wine tastings as well as educational activities. In addition to its commitment in helping to maintain high culinary standards in our community, it also provides annual scholarships to accomplished high school, university and community college students."

Noble Estates Wins Elsie Awards

Here is the text from the Elsie Awards presentations, for Noble Estates' seven awards.

Philip Mirabelli accepts Elsie from Shari Mogk-Edwards, Vintages

Partnership Award - Vintages, 2004

"The Partnership Award for Vintages is being presented to an individual who has superior working relationships with all members of the Vintages team.

He is reliable, has the ability to deal effectively with tough situations and is a solid communicator. This individual interacts with the Vintages team on a regular basis, alerts us to potential issues and works proactively to solve them. He has a strong comprehension of the dynamics and supports the Vintages category objectives while linking to his company's objectives.

Winemaker events, LTOs and cover page features are among the promotions he has capitalized on to support his brands.

It is my pleasure to award the Partnership Award on behalf of the Vintages team to Philip Mirabelli of Noble Estates. Congratulations!!"

Noble Estates Toronto sales manager Ray Gaudaur accepts Elsie from Greg Dunlop, Vintages

Vintages Award of Excellence, 2003

"For Vintages, "excellence" combines the elements of imagination, creativity and professionalism with our commitment to bring the best to our customers. We apply our definition of excellence in the evaluation of our trade partners' submissions, product portfolios, marketing and merchandising strategies, promotions, events, and their application of sales force to retail and licensee channels.

This company was a driving force in our market and a true partner. We salute Noble Estates Wines & Spirits for their outstanding efforts during fiscal 2002-03 and for receiving the 2003 Vintages Award of Excellence. "

Philip and Debra Mirabelli accept Elsie from Larry Gee, President, LCBO

Agent of the Year, 2000

"If anyone has been counting, one Agency has been up to the stage three times tonight: Environmental Commitment, Vintages Award of Excellence and the Partnership Award for Wines. So what else can we say? Always professional, always enthusiastic, this agency has demonstrated superior achievement through unflagging support to both their suppliers and to the LCBO. They take an average marketing budget and with wonderful innovation create outstanding value adds, imaginative gift packages, terrific promotional material and have fun doing it. And it works! Great product launches, an excellent sales performance for their total portfolio, and exciting licensee activity - all speak to their success in 1999-2000.

It is my pleasure to award Agent of the Year to Noble Estates Wines and Spirits. Congratulations."

Philip Mirabelli accepts Elsie from Tamara Burns, Vice President Merchandising, LCBO

Partnership Award - Wines, 2000

"This individual, and the company he represents, have been extremely supportive of the Wines category for many years. Through the development of new products, innovative promotions, niche marketing initiatives, and really neat gift packages, he has always been responsive to integrating his agency's goals with our category's objectives. And you can't beat his enthusiasm and sense of humour for lightening up our days!

I am pleased to give the Partnership Award for Wines to Philip Mirabelli of Noble Estates Wines and Spirits. Congratulations and thank you."

Philip and Debra Mirabelli accept Elsie from Tom Wilson, Vice President, Vintages

Vintages Award of Excellence, 2000

"For Vintages, "excellence" combines elements of being imaginative, creative, dynamic, professional with our commitment to bring the best to our customers. We apply our definition of excellence in the evaluation of every company's product submissions, Product portfolios, marketing and merchandising strategies, promotions and advertisements, events, the application of sales force to retail and licensee channels, and the recognition of our various customer segments.

This company was a driving force in the Vintages market and a true partner. Congratulations and we salute Noble Estates Wines & Spirits for their outstanding efforts during 1999-2000 and for receiving the 2000 Vintages Award of Excellence."

Philip and Debra Mirabelli accept Elsie from Gerry Ker, LCBO

Environmental Commitment, 2000

"Wine is a product of nature. And every time you enjoy a glass of this wine you are contributing to the Federation of Ontario Naturalists' work to protect woodlands, wetlands and wildlife. With a donation of $5.00 for every case sold, $8,000 has been raised so far for the campaign "Putting Nature First".

Congratulations to Noble Estates Wines & Spirits, and winemaker Aldo Manfredi, for their successful collaboration on Lange Dolcetto, the perfect accompaniment to nature."

Philip Mirabelli accepts Elsie from Tom Wilson, Vice President, Vintages

Vintages Innovation Award, 1998

"I am extremely excited to be here to present this award that celebrates excellence and innovations in Vintages, the fine wine and specialty spirits division. We have defined "innovation" beyond just introducing something new, as we introduced 21500 new products each year. We have defined innovation in terms of being "imaginative, creative, dynamic, professional, unique, our partner, committed, leaders of excellence..."

This broader definition was applied to product submissions, product portfolios, marketing and merchandising strategies, promotions and advertisement, the sales force and recognition of our various customer segments. Not every product launch is successful, so we also looked at "innovation" in managing those more challenging situations as well.

This company was a driving force in the Vintages market and a true partner. Congratulations to Philip Mirabelli, Noble Estates, for their outstanding efforts during 1997-98 and for receiving the inaugural Vintages Innovation Award."